4p analysis of li ning

This paper makes a marketing strategy for Li-Ning product expansion in UK and also includes the financial forecast, evaluation and control.

4p analysis of li ning

The Difficult Brand Revitalization of Li-Ning Essay – Free Papers and Essays Examples

Swot - Li Ning Question 1 Strengths Weaknesses Opportunities Threats Reputation in marketplace lack of trendy designs Could be a market leader in potential substitutes for the sports product comprehensive distribution unclear product development Product innovation growing buyers bargaining power network directions Product innovations ongoing Lack of focus internationalization of the Changeable needs from customers products through sponsorship SWOT Analysis - Strengths Li-Ning has strong brand image; the reputation of the Li-Ning brand is reliable and trustworthy.

Li Ning has now sponsored teams from around the world in major sporting events such as the Olympics games. What is more, Li-Ning is the only one brand which has its own official online shop which could be reached out by world-wide customer base.

Li-Ning is banking on badminton as its break-through tool to expand outside China; Southeast Asia. Li-Ning envisioned itself to be the sports brand synonymous with badminton; the popular, prevalent and influential sport in Southeast Asia.

An example is an illustration on the badminton racquets: Li Ning has come out with innovations to produce about different shoe styles a year. Furthermore, it hired key personals over the years in the form of Ned Frederick a former research director at Nike and Portsmouth N.

The lack of design for women badminton footwear has lost a great deal of female customers where the color selection of this new series is also limited. As for the footwear especially, the red color is the only choice.

Li Ning the leading sports brand china company

Li Ning has unclear product development directions where they change the advertising themes frequently. The brand lacks clear association as to whether it is a trendy brand for urban teenagers or a bona fide performance shoemaker.

Li Ning has to be firm what it wants people to start associating it with. For example, Nike started off with being a serious athletic footwear maker. Li Ning has lost a sizable market share in the first tier cities in China by focusing on University students as well as in the second and third tier cities.

The cause was also not helped by underestimating the stronger purchasing power and trend-setting effect of Mega cities and first tier cities.

Besides that, Li Ning should step forward and break into mega- and first tier cities by extending the market segment it is targeting to the population of young adults ranging from age 25 to Li Ning should also venture into the higher income group and those who are active in sports.

Question 2 Strengths Weaknesses Opportunities Threats Reputation in marketplace lack of trendy designs Could be a market leader in potential substitutes for the sports product comprehensive distribution unclear product development Product innovation growing buyers bargaining power network directions Product innovations ongoing Lack of focus internationalization of the Changeable needs from customers products through sponsorship SWOT Analysis - Opportunity In China alone, there is an estimate of over 20 million badminton players.

4p analysis of li ning

This includes professional players and amateurs, where there are various badminton tournaments and competitions to compete in.

According to a survey titled "The Most Suitable Olympic Event for the Public" released by the Social Survey Center of China Youth Daily, badminton ranks first among all sports categories with a participation rate of The statistics depicts a scenario where there is dramatically increasing market demand for badminton equipments in the industry.

Li Ning will also be setting up themed stores all over South-East Asia, where badminton is a popular sport.Li, B. (). ‘LI-NING's Guo unveils global expansion strategy’. Analysis 1.

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13 August P Mintzberg, H.(). The Rise and Fall of Strategic Planning. Basic Books. Qiang, L. (). LI-NING company actively contribute doing good With womens foundation to help the people in the disaster area crossing the difficulties in yunnan.

Marketing Approaches of Nike and Li-Ning - Research Paper Example : ashio-midori.com

Introduction. Li Ning Co.

4p analysis of li ning

Ltd., one of China’s leading sports-apparel makers was founded from a family business by the well-known Olympic gymnastics gold medallist, Li Ning (Meuer and DiVito, ). Marketing Analysis of Li-Ning Words | 21 Pages.

Executive summary LI-NING limited company was found in At the beginning of its establishment, it cooperated with Olympic team of China to push the development of sports goods. At the same time, LI-NING spared no effort to sponsor all kinds of matches.

LI-NING is a leading sports brand enterprises in the PRC, and their shoes product should have a right direction. There are three key points to describe the target market of LI-NING, including brand positioning, target market and target customer group.

Apr 20,  · buy LI-NING is not because LI-NING is a sporting brand, just because LI-NING is a popular brand and it is not expensive. In China, price of LI-NING is superiority Words: — Pages: 4. Introduction.

Marketing Analysis of Li-Ning Words | 21 Pages. Executive summary LI-NING limited company was found in At the beginning of its establishment, it cooperated with Olympic team of China to push the development of sports goods. At the same time, LI-NING spared no effort to sponsor all kinds of matches. 4p Analysis of Li-Ning. 4P Analysis Product Li Ning focuses mainly on providing specialized and technical sports equipment including shoes, clothes, equipment as well as accessories. Horizontally, Li Ning categorized its product line as follows: Athletic Pro: advanced sports equipment to both athletics and normal consumers. Urban Sports: fashionable sports and casual wears. Cost Structure Analysis 4 Cost-Volume-Profit Analysis 11 Conclusion 17 References 20 Appendices 21 Article 21 Li Ning, former Chinese gymnast and founder of Li Ning Company Limited About Li Ning Li Ning Company Limited is a major Chinese athletic company which is founded in by a former Chinese gymnast called Li Ning.

Li Ning Co. Ltd., one of China’s leading sports-apparel makers was founded from a family business by the well-known Olympic gymnastics gold medallist, Li Ning (Meuer and DiVito, ).

Marketing Analysis of Li-Ning | Free Essays - ashio-midori.com