Think of your favorite books in your personal library. Aside from the titles and authors, what usually comes to your mind? All those beautiful covers? Some covers tell a story in and of themselves.
In response to the publication of the first edition inRalph Waldo Emerson had sent Whitman a congratulatory letter, including the phrase "I greet you at the beginning of a great career": Huebsch described it, "the picture of a damsel—languishing, heroic, or coquettish—anyhow, a damsel on the jacket of every novel".
In Germany, the blurb is regarded to have been invented by Karl Robert Langewiesche around In German bibliographic usage, it is usually located on the second page of the book underneath the half titleor on the dust cover. This has led some writers to turn down such requests as a matter of policy.
For example, Gary Shteyngart announced in The New Yorker that he would no longer write blurbs, except for certain writers with whom he had a professional or personal connection.
The hiatus lasts for a year or two, and then I feel guilty or someone asks me at the right time, and I relent. Appel reports that he received fifteen to twenty blurb requests per week and tackles "as many as I can.
One of the blurbs stated "One of the two or three books Film[ edit ] Movie blurbs are part of the promotional campaign for films, and usually consist of positive, colorful extracts from published reviews.
Movie blurbs have often been faulted for taking words out of context. Luckily for consumers, there is a cavalry: Helping to keep studios in line these days are watchdog sites like eFilmCritic. Studios do have to submit advertising materials like newspaper ads and trailers to the Motion Picture Association of America for approval.
But the MPAA reviews the ads for their tone and content, not for the accuracy of their citations.
As a courtesy, studios will often run the new, condensed quote by the critic before sending it to print. Retrieved 30 September Cambridge University Press Retrieved 25 August Typically, a copywriter crafts the text that appears on the book jacket or paperback cover.
A copywriter may be on the staff at the publishing house or the publisher may outsource to freelance copywriters. If there’s any doubt at all about your content or the path of the narrative, then you’ll struggle to write those few hundred words that make up your back cover blurb or online book description.
If you get it right, however, then the writing just got a lot easier.
Read the Jacket Copy section from the L.A. Times, covering book news and book reviews, fiction and non-fiction, bestsellers and author interviews. Aug 06, · How to Write an Effective Book Description One of the most crucial elements to selling a book is also probably the most difficult element to create for authors. The book description is your lead in, your chance to hook a reader and get them to crack the cover and satisfy their curiosity. The back-cover copy is a brief overview of your book that entices the reader to browse and purchase your book. The ideal length is to words.
Aug 06, · How to Write an Effective Book Description One of the most crucial elements to selling a book is also probably the most difficult element to create for authors. The book description is your lead in, your chance to hook a reader and get them to crack the cover and satisfy their curiosity.
How to Use the Book Jacket For a Book Report Use light, small numbers to number the panels on the side that appears to be the outside of the book jacket from 1 to 5. These will be erased later and will only be used as reference points.
Read the Jacket Copy section from the L.A. Times, covering book news and book reviews, fiction and non-fiction, bestsellers and author interviews. Front Cover: Great Book Jacket and Cover Design is a comprehensive survey of the very best of cover and jacket design from the 20th century.
The most important and innovative designs are explored, including the distinctive yellow dust-jackets of the Gollancz novels of the s, the colour-coded series design of Penguin paperbacks .