This intersection is creating unprecedented challenges and unique opportunities. The pharmaceutical companies that embrace this new world will find rewards not only in market share and profitability, but also in patient outcomes. Those that are slow to adapt risk being pulled into a race to the bottom, scrambling for market share with increased rebates and growing sales expense.
The challenge Our client needed to research an extremely small and difficult to reach audience in multiple markets across the globe in support of their new product in development.
In addition to gaining a deeper market understanding, the client wanted to obtain qualitative and quantitative insights into topical questions as they arose.
The solution We created a market research online community platform for the client to be run across multiple markets for a year. Target participants were carefully screened and invited to join the community.
Participants were able to access the platform throughout the study from a variety of devices, including mobile, and take part in scheduled polls, mini-surveys and discussions.
In addition we were able to field spontaneous client questions, based on the previous responses and stakeholder needs which arose throughout the study. The platform offered the functionality for participants to provide open ended responses and upload photos and videos, which provided the client with qualitative emotional insights.
The platform also enabled us to provide a broad range of quantitative analyses of the community. By providing top-up recruitment throughout the research period we were able to maintain an active and engaged community.
The outputs We were able to provide our clients with monthly transcripts in both English and local language as well as quarterly reports to consolidate the findings, which they found beneficial in addressing specific market needs, as well as driving their overall brand strategy.
The platform also offered immediate access and analysis of content which the client was able to review in real time. The respondents remained engaged throughout the study and provided far greater in-depth insights into wider issues than would have been practical with a traditional qualitative approach.
The client was therefore able to gain a complete understanding of the patient and their market. For more information and to discuss your pharma market research needs, please contact us. Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research.Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients is a book by the British physician and academic Ben Goldacre about the pharmaceutical industry, its relationship with the medical profession, and the extent to which it controls academic research into its own products.
It was published in the UK in September by the . The market sizing project was designed for two stages.
In Stage 1 PharmaVentures conducted a primary market research with Key Opinion Leaders in the main markets of focus to obtain data on potential use, penetration, price sensitivity of the product and its relative value compared to .
Global healthcare market research and consulting for pharma, biotech and medical devices. Research Partnership is one of the largest independent healthcare market research and consulting agencies in the world.
Meet Top Pharma Industry Professionals,top Biosimilar Companies Researchers, Scientists, Sponsors and Exhibitors from USA (America), UK, Europe, Asia, and Middle East at Generic Pharma Conferences and Biosimilars Conferences happening from November , at Berlin, Germany.
To look up specific EHR/EMR adoption values for each state or to download the data, go to this interactive Tableau Workbook. Given the current state of the debate around health care reform, one might be tempted to ask whether the .
3M Health Information Systems (HIS) is using AWS Service Catalog to reduce time to market, engineer and provision development pipelines in minutes, and meet corporate governance, security, and compliance requirements.
3M HIS is a worldwide provider of software for the healthcare industry.