Public relations implication of selling half truth- Case Studies Author: Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Every day we see people who turn around to speak evil of their close friends just because of little misunderstanding for now.
Advertising Creativity Advertising is a new-rising industry for the last one hundred years, and its academic and practical theories do not follow any set rule or rationale due to its ever-changing characteristics.
Advertising is totally commercial in nature, so its creativity differs entirely from other creativity involving in other art forms such as writing, fine arts, literature, and dramas. This course enables students to have better understanding of the goal, nature, operating procedures, operation methods, limits and potential of creativity in advertising.
To train students the abilities to interpret and switch marketing strategies to generate superior creativity, as well as to cultivate their basic skills for expressing and implementing advertising creativity and for selling the proposals of advertising creativity.
The main goal of the course is to build taste, standards, self requirement, persistence and ideals for the big ideas. Desktop Publishing and Design To enable the students of the advertising department to become acquainted with the basic layout methods and applications of advertising design by practicing with actual advertisements.
Students are trained to effectively use current digital tools to practice advertising layout to sharpen their sense of aesthetics and balance, as well as to become familiar with layout software that can be applied to visual communication design in the future.
Research plays a pivotal and supplementary role in setting advertising strategies. In addition, research can provide advertising planners and clients with related information about products, target audience, marketing environment, advertising effectiveness etc.
Using Exploratory Data Analysis to Improve the Fresh Foods Ordering Process in Retail Stores. This case study presents a real-world example of how the thought processes of data scientists can contribute to quality practice. BA (Hons) Public Relations focuses on how organisations, brands, governments and individuals form relationships with the public. The course provides you with a comprehensive understanding of how public relations fits within the wider communications and society. Selfie: This is a short film that was displayed at the Sundance Film Festival in which a photographer teaches high-school girls and their moms to boost their confidence and expand their views of what beauty is by taking self-portraits with their phones and posting them on social media.
This course introduces various research methods used in advertising planning which adopts applicable research to find results to map out suitable advertising and marketing strategies. Practice of Advertising Strategy This course allows the students of the department of advertising and public relations to put classroom theory into practice.
They will be divided into several teams to begin sales negotiations with clients or take part in the contests of marketing and advertising planning.
Using Exploratory Data Analysis to Improve the Fresh Foods Ordering Process in Retail Stores. This case study presents a real-world example of how the thought processes of data scientists can contribute to quality practice. Essential Case Studies in Public Health: Putting Public Health into Practice is a unique compilation of twenty-one cases based on real life events and problems. Selfie: This is a short film that was displayed at the Sundance Film Festival in which a photographer teaches high-school girls and their moms to boost their confidence and expand their views of what beauty is by taking self-portraits with their phones and posting them on social media.
By case study drills and result exhibitions, students can understand the operation of advertising communication to serve as a bridge to real-world operations.
After taking the course, students will gradually acquire the main elements and practical requirements of PR strategic planning. Brand Marketing Communications To analyze the cases of successful brand marketing to enable students to have better understanding of their creativity and strategic planning.
Issue Marketing and Crisis Management To clarify current operation of public relations via case studies to enable students to have better understanding of PR operation, issue management and communication frameworks for crisis management.
Media Planning Practice To enable students to better understand the actual operation of media firms via lectures and case studies regarding media planning and media purchase and to deepen their knowledge of the organization and operation of media corporations.
In addition, it is hoped that through repeated practice and discussions, their basic skills for producing advertising videos can be sharpened. Digi Marketing To enable students to understand the characteristics and developmental trends of digital marketing and to enable them to become acquainted with the integration and application of digital marketing tools and to lay the foundation for their careers in the digital marketing field.
Advertising Regulations Advertising is the important promoter of business activities in the business society. Truth in advertising is very important to protect the rights and benefits of consumers. This course broadly introduces laws and decrees related to advertising to enable students to have basic understanding of such laws and decrees.The case study is the major teaching tool for this course.
The professor will present lecture material relevant to class cases and, along with guest speakers, provide real-world examples of a variety of public relations situations. Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other interested members of the community.
Creativity for good: Be the Spider Man of communications 12 November As Spider Man infamously said, “With great power comes great responsibility – this is both my gift and my curse”. Using Exploratory Data Analysis to Improve the Fresh Foods Ordering Process in Retail Stores.
This case study presents a real-world example of how the thought processes of data scientists can contribute to quality practice. Summary. Pivot PR, a dynamic and rapidly growing public relations agency in Charlotte, N.C., is seeking a highly motivated public relations professional to .
Writing a press release, posting to social media or landing a speaking opportunity any public relations practitioner worth their salt should be able to execute these tactics.