Share on Facebook As a small business leader, you establish goals and business objectives to ensure your company accomplishes what it needs to accomplish to remain a going concern. For example, a goal may be to triple the sales of your e-learning courses. A supporting objective might be to attract 1, new customers in two months time by offering a package deal consisting of the course and a certification exam at a discounted price.
We prefer to organize these objectives into these four buckets and have provided some examples of each: Financial Strategic Objectives Financial Growth: Expand sales to existing customers. Achieve and maintain outstanding customer service.
Develop and use a customer database.
Introduce existing products into a new market. Introduce new products to new and existing markets. To expand sales to the global marketplace. Improve our service approach for new and existing customers. Build your strategic objectives fast Use the OnStrategy Solution to build your strategic objective framework and move it into execution.
To have all product meet standard of excellence guidelines. Some businesses prefer to list their individual products or services as separate objectives.
Capitalize on physical facilities location, capacity, etc. Increase efficiencies through use of wireless or virtual technology. To execute and maintain a CRM process that is producing results.
Develop and implement a promotional plan to drive increased business. Establish one new strategic alliance annually. Employ professionals who create success for customers. To develop the leadership abilities and potential of our team.
To align incentives and staff rewards with performance. To continually learn and adopt current best practices. Remember, these are just examples of strategic objectives.
Sometimes seeing an example makes understanding the process easier. She has developed the format and the user interface for the award-winning OnStrategy on-line strategic management system. Erica has developed and reviewed hundreds of strategic plans for public and private entities across the country and around the world.
Clients executing their plans with OnStrategy: A Dose of Strategy.Business objectives should be tailored to your own specific situation, however many objectives between businesses are quite similar.
Most businesses, for example, want to increase sales, maximize profit, improve quality and increase productivity. To plan your plan, you'll first need to decide what your goals and objectives in business are.
As part of that, you'll assess the business you've chosen to start, or are already running, to see what the chances are that it will actually achieve those ends. Using key phrases from your mission statement to define your major goals leads into a series of specific business objectives.
The connections between goals and your mission are easy to visualize if you use a flowchart. Key phrases in the mission statement lead to major goals, which lead to specific business objectives. The Action Plan to Increase Sales PDF will help to establish the objective of the business plan along with the target customers and the prospects of why to increase the business sales.
Free Download Strategic Marketing Sales Action Plan .
By Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck. Well-chosen goals and objectives point a new business in the right direction and keep an established company on the right track. Just think about what football would be without end zones or what the Indianapolis would be without a finish line.
Integrity Auto Sales used auto sales business plan executive summary. Integrity Auto Sales will sell top-quality used cars at a competitive price. Objectives. % customer satisfaction, measured through repeat customers, referrals and surveys.